---
url: 'https://unleashed-technologies.com/services/strategy-website-optimization'
title: 'Strategy & Website Optimization'
author:
  name: utadmin
  url: 'https://unleashed-technologies.com/user/1'
date: '2022-11-16T15:01:00+00:00'
updated: '2025-11-11T14:56:00+00:00'
type: service
summary: 'Using the findings and insights from the Discovery phase, we initiate Strategy. The focus of the Strategy Phase is project planning and documentation including Information Architecture (IA), user behaviors, content structure, search strategy, user journey mapping and proposed next steps.'
image: 'https://unleashed-technologies.com/sites/default/files/2023-02/white-board.jpg'
published: true
og:
  site_name: 'Unleashed Technologies'
---
##  [Strategy & Website Optimization](/services/strategy-website-optimization) 

 Increase impact and ROI with sound project strategy and accurate technical requirements. 

 ## Start with a Sound Strategy

The strategy phase includes planning and documentation for Information Architecture (IA), user behaviors, content structure, search strategy, and user journey mapping.

 

 

 

  



  

 

 

 

###  A Strategic Approach 

 

Every project has a purpose. Helping users accomplish that purpose should be at the heart of every decision. The strategy phase uses research from our proven [Discovery and Diagnostics](https://unleashed-technologies.com/services/discovery-diagnostics) phase and competitive analysis to influence design, technical requirements and development decisions. Our experience shows that without a proper strategy, web projects are less impactful and more expensive.

We follow a thoughtful process to ensure that sitemaps, wireframes, designs, and technical requirements all support the business objectives of the project.

Steps in the Strategy Phase Include:

- Identifying Business Requirements
- Usability Testing
- Initial Sitemaps
- Page-by-Page Wireframe Creation
- User Interface (UI) & User Experience (UX)
- Unique Technical Requirements
- Initial Design Testing
- Unique Technical Requirements

While each project is slightly different and has unique requirements, this phase always results in a roadmap for visual design and strategic layout.

 

 

 





 

 

 

 

 

  



 ## Key Benefits of Strategy

Making strategic decisions that impact long-term ROI

 

 

 

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###  Alignment 

 

Align diverse stakeholders on responsibilities, requirements and potential roadblocks.

 

 

 



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###  Measurement 

 

Identify and agree on key metrics used to measure project success.

 

 

 



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###  Understanding 

 

Discover and prioritize special requirements while seeking helpful context from a range of stakeholders.

 

 

 



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###  Direction 

 

Prioritize both user and business goals to create a focused project roadmap.





 

 

 



 

 

 

 

 

 

 

 

 

  



 

 Using the findings and insights from the Discovery phase, we initiate Strategy. The focus of the Strategy Phase is project planning and documentation including Information Architecture (IA), user behaviors, content structure, search strategy, user journey mapping and proposed next steps. 

Image

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 /sites/default/files/2023-02/white-board.jpg