By making these changes to your website, you can give patients faster and easier access to the medical care they need—whether they’re looking for a specialist or a primary care doctor. Making the search for providers more convenient, digitizing the scheduling process, and providing transparent information about physicians are all key components of an effective website that will increase patient volume.
Making the Provider Search More Convenient
By implementing a system that sifts through your hospital’s data and allows patients to search for their specific needs, you can help people find what they need without wasting time. Your site should provide advanced search options that let patients search for appointments based on:
- Insurance provider
- Referral requirements
- Preferred appointment time
- Desired visit type (e.g., telehealth vs. face-to-face)
Recent data from Salesforce found that 90% of patients want access to self-scheduling tools, but only 53% of providers offer them. To continue drawing patients to your organization, it is important to give them the consumer-oriented experience they want. If they can book flights, make dinner reservations, and pay bills online, they want to be able to schedule appointments online, too.
A self-scheduling tool eliminates the of a receptionist or scheduler, which is more convenient for patients. It also increases appointment accessibility. While a scheduler might only be available between 9:00 a.m. and 4:00 p.m., a self-scheduling tool offers 24/7 availability for patients to book an upcoming visit.
Another benefit to implementing a scheduling tool for patients is that it allows patients to take ownership of their care. Research from Mayo Clinic found that, over the course of , self-scheduled appointments had fewer no-shows, cancellations, and than those scheduled by staff.
An effective scheduling workflow can also be programmed to send appointment reminders and secure confirmation from incoming patients, which reduces the chances of patients not showing up. While the cost of a custom-built system like this can be lucrative, companies like and Cerner offer APIs that can be incorporated into your website with the help of a trusted technology partner.
As patients continue to look online for providers, health systems must provide more than just physician credentials to start building trust. According to one survey, there are five factors that can make or break doctor-patient relationships:
- Congeniality & humor
- First impression
- Open ears & open communication
- Sense of trust
Since none of those five factors include credentials, it is important for your website to find creative ways to showcase providers’ personalities in addition to their experience. For example, have you considered adding short videos to physician bio pages, allowing physicians to share about themselves, their interests, and their care philosophies? Research shows that videos as short as 30 seconds can help patients decide whether or not they would be satisfied with certain providers.
As patients search for providers, they are also interested in past testimonials and provider ratings. Including information from past patient experiences allows people to get firsthand insight about bedside manner, doctors’ personalities, and exam thoroughness.
Keeping this information updated may seem overwhelming, but several API tools can eliminate your manual labor by integrating with your credentialing system, allowing your website to routinely pull data like physician bios, specialty areas, location, and more. When you update information in your credentialing system, it will automatically populate on your website via a scheduled information transfer. If you have patients fill out a survey after every visit to build provider ratings, you can implement an API to pull that data straight to your website as well.
Use Your Website to Connect Patients to Physicians Faster
If your in-house team doesn’t have time to consider custom software development solutions or effective integrations and updates, you’re not alone. But our team of experts at Unleashed Technologies can partner with you to provide the unique elements you need to stand out and drive patient engagement. Reach out to us to learn more.