Increasing Enrollment & Alumni Engagement

Barnard College aims to provide the highest-quality liberal arts education to promising and high-achieving young women, offering the unparalleled advantages of an outstanding residential college in partnership with Columbia University. They came to Unleashed looking for a strategic partner who could audit their existing website. Our team identified a list of updates that would positively impact the student experience and impact institutional growth and worked together with Barnard to bring those changes to life.

Project Goals

  • Launch a special edition 125th Anniversary website.
  • Redesign the online Barnard Magazine.
  • Improve website performance and user experience to keep students engaged.
  • Streamline the application process to increase student enrollment.
  • Support Alumni Engagement initiatives to facilitate connection with former students and increase donations.
  • Create a community content section of the website to allow alumni to share memories from their time at Barnard.
  • Streamline online donations including recurring and corporate giving via an online giving form.
  • Commit to continuous learning and improvements via an ongoing support package (ESP).

Results

Our proven Discovery, Strategy, and UX/Design process resulted in a list of deliverables that supported Barnards goal of institutional growth and engagement.

Barnard Digital Magazine Redesign Beloved by All

People often feel a strong sense of loyalty to their Alma Matter. This is especially true for an institution with a rich history and strong commitment to it’s values. Barnard’s students, donors, and alumni have enjoyed having access to this totally revamped digital version of the magazine. The ability the share the amazing stories happening at and beyond Barnard is a powerful way for the school to stay connected to alumni and fund future programs. Barnard knows the value of creating a community and this project reflects how much they value theirs.

Other Important Website Services and Updates:

  • Easier access to enrollment and financial aid information has improved prospective student engagement.
  • Clear navigation allows students to quickly understand what the campus experience is like at Barnard
  • Alumni feature section validates the decision to attend Barnard and opens the door to the vast Barnard network.
  • Clear calls to action make donating to the Barnard mission easier and the streamlined donation process reduces friction.
  • Completed a full site audit to fix functional issues, identify growth opportunities, and create a roadmap for future enhancements.